Recent Work
UGC
I love to work with different brands, not just in the gaming space but across many industries. I have experience working with triple AAA studios, financial services, project management apps just to name a few. My recent highlights include the below:
Within just two campaigns for Monday.com (a work management platform), this achieved over 4.3m views.
150+ conversions for their app and over 7k clicks.
This would have generated over thousands + in revenue and not to mention the awareness to the brand achieved by this.
Both videos were scripted, edited and recorded by myself. I made sure I understood the brief fully and added my own flair to make this stand out against other ads.
The results speak for themselves. This video continues to grow daily due to the performance and the statistics shown below are only based on the first month.
Within one campaign for Impulse, this achieved over 400k views.
150+ conversions for their app and over 2.25k clicks.
This would have generated over $500+ in revenue and crazy exposure for the brand.
This ad was a fast fire video, to hit the clients brief and make it relatable to the audience and evoke curiosity by using a really good hook and solid Call to Action.
product activations
In addition to creating high-performing user-generated content, I specialise in product activations and new product launches — bringing ideas to life from concept through to completion.
One of my career highlights in 2024 was collaborating with Winning Moves on their new Top Trumps: Fortnite Edition — the independent and unofficial guide to Fortnite.
From day one, I was hands-on: developing the core creative concept, “Rating Fortnite Skins”, producing all assets, crafting the written content, and designing the rating system itself. This end-to-end involvement not only ensured creative consistency, but also contributed to a hugely successful global launch of the packs.
The result? A fun, fan-driven product that resonated with the gaming community and cemented Top Trumps: Fortnite Edition as a must-have collectible worldwide.
One of my favourite recent brand collabs? Papa Johns × VibePay. 🍕💸
We went all-in on a social-first activation — think trending sounds, quick cuts, and plenty of pizza-fuelled chaos. From crafting my own ultimate pizza masterpiece to hilarious blind taste tests (yes, there were some very questionable guesses), we made sure the content was as fun to watch as it was to make. The goal? Boost brand awareness for both in a way that felt fresh, shareable, and totally snackable. Mission accomplished.
FREELANCE CASTER
A massive passion of mine is casting. Whether that's through running my own custom tournaments on my TikTok channel for Fortnite or for professional esports teams and orgs. My recent debut has been for Euro Halo League where I regularly cast Halo. You can see my montage below to get a feel for my style and vibe.